best. advert. ever.

now, i'm no fan of l'oreal (track record of hideous animal testing, plus really expensive compared to the other stuff in the pound shop) but i have to say this is pierce brosnan restored to his rightful position as lord of all suavery after that bondage fiasco and those crappy westerns. if you're going to make a cheesy ad, go all the way. i also like it that it looks a bit like he's squeezing the miracle-gunk in question out of an ear, perhaps one just severed from a recently uncovered traitorous double-triple agent or something.

i thank the good people of TV's Worst Adverts for leading me to this clip after witnessing it first through a slightly boozy haze during halftime of liverpool's glorious trashing of inter milan (or 'internazionale' if you must) and not being sure it was real. but they are damn wrong. and it is a bit late in the day to berate pierce for the ad-whoring after all that placement-drenched bondage.

to be fair, doesn't really explain the link between the benefits of daily moisturisation and increased horse riding/pool sharking ability but that's probably part of 'the mystery'.

i didn't notice which music was on the version shown here (england) but it's sebastien tellier's swoony opus 'la ritournelle' on the 'foreign' version at youtube - which just sets off the airbrushing/vaseline perfectly in my opinion.